Crewdson

At first, I was a little critical of Gregory Crewdson because his photography doesn't actually involve him doing much with the camera at all.  That was a short-lived criticism, however... He is a great example of the fact that so much of photography is the idea behind the image and the knowledge of light and the technique that goes in to making an image.  The thought process, the detail, the hard work, and of course the money are all huge elements in one of his images and the final product is simply stunning.  All of the effects that he accomplishes in an image could be done in a few hours on a computer, but Crewdson uses real light, real people, and real places, all manipulated in the moment to create a great image.  A perfect example of real art that doesn't go overboard with technology.